OUR ROOTS. OUR RISE. OUR COMMUNITY. * BUILT BY US, FOR US. * HONORING CRAFT, DEFINING STYLE. *
Modern silhouettes meet artisanal soul. Discover curated apparel designed for the moments that matter.
The New Heritage
Small-batch snacks to elevated pantry staples. Experience nostalgic tastes reimagined for a contemporary kitchen.
Refined Flavors
Evocative scents and sculptural eyewear. Sensory staples designed to elevate your everyday and leave a lasting impression.
Signature Accents
The Ultimate Snack Flex.
All five signature flavors. One premium box. The entire Baabu lineup together, so you get the full experience in every crunch. Whether you’re upgrading your pantry or showing up to the party with the best gift in the room, this is the complete collection.
Baabu's ready-to-gift box features our bestselling fusion treats:
🫖 Saffron Chai Blend - Organic loose-leaf Nepali tea with Afghan saffron & whole spices like Cardamom, black pepper and cloves
🍪 Chai Biscuits - French style
buttery cookies with toasted fennel seeds
🌶️ Masala Pecans - Unexpected maple-glazed pecans with Kashmiri Red chilli and chaat masala. This one's got a kick
🌿 Za’atar Cashews - Roasted Cashews with herby middle eastern Za'atar and Indian curry leaves. This one's savory and packed with protein
💚 Pistachio Butter - Indulgent pistachio spread with cardamom
Our gift box includes a beautiful design, created by Informall Lab - a design agency run by Manan Suneja & Shixa Patel.
The box is beautifully packed, full of warmth, and made to delight.
Discovery, Redefined.
We scout the diaspora to find the intentional, founder-led brands you haven’t met yet. Desa Bazaar is a boutique discovery engine designed for the modern South Asian lifestyle—blending deep-rooted heritage with a contemporary American lens. We don’t just stock products; we curate authentic stories and artisanal craft that you won't find in the mass market.
Dynamic Duos
High-impact eyewear meets heritage-inspired jewelry. Explore our favorite Vaihari combinations and discover the frames and earrings that define these unique looks. Tap the icons to find your own perfect pair.
Shop the look
Shop the look
Rooted in Earth, Raised in Ritual.
Born from the heritage of South Asia and hand-poured in small batches in Delaware, Mitti Parfum captures the quiet, unspoken memories that live between continents and centuries. Founders Ridhima and Neerav preserve South Asian storytelling through scent, alchemizing memories of ancestral rituals into artisanal fragrances meant to be worn as personal history.
Shop Scent Stories
Chef-Led Decadence
Translated as "From the Soil," Ruani represents Chef Anirudh Mamtora’s decade-long journey mastering pastry arts in global kitchens. By pairing culinary mastery with nutrient-rich ingredients like avocado oil and almond flour, he has created an irresistible dessert you don’t have to resist—a fudgy, melt-in-your-mouth brownie designed for the conscious consumer.
Shop the MasterpieceBuild, Launch & Grow With Confidence.
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